THE TELEVISION ACADEMY | RED CARPET PORTFOLIO

Opportunity:

The Television Academy needed to package its portfolio of equities and initiatives to appeal to potential corporate partners and generate incremental revenue. The portfolio of equities includes Primetime Emmy Awards, The Red Carpet and Governor’s Ball, Hall of Fame, Television Academy Honors, College Television Awards, and Red Carpet broadcast partners TV Guide Network and E! Network.

Solution:

We developed a go-to-market strategy for securing corporate partners including structuring it’s portfolio of equities for corporate partner integration, identified key partner categories/brands/agencies, potential alliances with media partners and value added partner benefits programs.

Result:

The Television Academy is well positioned for corporate partnership development and is actively exploring partners.

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