AVP | BUSINESS DEVELOPMENT
Opportunity:
Expand the AVP revenue generating platforms and build the brand.
Solution:
Working with the AVP on key business development initiatives including building a licensing program focused around beach lifestyle/culture, reality television programming, media alliances, and cause marketing initiatives.
Result:
The Alliance Group is in discussions with licensing agencies, television production companies and talent agencies, a leading publishing company and Cause Organizations ( ie. Keep California Beautiful and Skin Cancer Foundation).