SPIKE TV | SUPERCROSS ACTIVATION

Opportunity:

Elevate and extend the Spike brand beyond the traditional tune-in promotion tactics. Build brand affinity with the target audience by leveraging Spike core values, personality, and “Get More Action“ promise, and support programming launches.

Solution:

Developed an alliance with the Monster Energy Supercross series and created an integrated marketing platform around this premier off-road motorcycle racing series, lifestyle and culture. We secured a prominent/integral brand presence at the heart of a relevant, core sport delivering on the Get More Action promise. All activation experiences  were designed to reinforce Get More Action and include brand presence on track, consumer engagement on site, exclusive digital content, advertising on CBS and Speed and integration of Supercross equities into Spike platforms (marketing, digital, ad sales, pr, affiliate).

Result:

Tens of thousands of fans are being engaged every weekend as the 2010 Monster Energy Supercross series tours the country. Check it all out on Spike’s facebook page.

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