HALLMARK CHANNEL | LIVING OUT LOUD

Opportunity:

Raise awareness of breast cancer among young women and empower survivors through the inspiration of Susan G. Komen for the Cure and their 25th anniversary of Race for the Cure.

Solution:

We approached Hallmark Channel to develop a primetime original movie – “Living Out Loud” and a fully integrated marketing campaign.

Result:

The movie premiered on Mothers Day 2008 – a traditional Hallmark Channel tentpole event. Multiple cross platform marketing programs were implemented through Hallmark’s Sponsorship Solutions Unit including, custom PSA’s with the American Cancer Society, a sweepstakes promotion with Bayer, and a major public relations campaign.

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